Privacy Policy

1. Introduction

Direct Appliance Repairs ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or book our appliance repair and installation services across Ashford, Kent and surrounding areas.

2. Information We Collect

We may collect the following personal information from you:

• Contact details: name, phone number, email address, and property address when you book a repair or installation.
• Service information: details about the appliance requiring repair, preferred appointment dates, and any messages you provide.
• Technical data: IP address, browser type, and device information collected automatically when you visit our website (via cookies and similar technologies).

3. How We Use Your Information

We use the information we collect to:

• Contact you to confirm and manage your appliance repair or installation booking.
• Provide quotations and respond to your enquiries about our domestic appliance services.
• Send appointment reminders and service updates via phone, SMS or email.
• Improve our website and customer service based on user behaviour and feedback.
• Comply with legal obligations and resolve any disputes.

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand how visitors interact with our website. You can manage your cookie preferences through your browser settings. By continuing to use our site, you consent to our use of cookies as described in this policy.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only with trusted service providers who assist us in operating our website and delivering our services (such as hosting and analytics providers), provided they agree to keep this information confidential. We may also disclose your information if required by law or to protect our legal rights.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data is stored securely and transmission is encrypted where applicable. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction of any inaccurate or incomplete information.
• Request deletion of your personal data ("right to be forgotten").
• Object to or restrict how we process your data.
• Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically, customer booking records are retained for up to 7 years in line with UK tax regulations. After this period, your data is securely deleted or anonymised.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch: